Introduction to Copywriting Group Course

Copywriting is a specialized skill—one that is increasingly in demand. Yet it is a skill that can be learned, allowing you to provide a desperately needed service for businesses, nonprofit organizations, and ministries—and make a lucrative income at the same time.

A copywriter’s goal is to persuade the reader to take a specific action, whether it’s to buy a product, sign up for a service, or click a link. That’s why copywriters and copyeditors need to know how copywriting works, how good copy is structured, and how to write each copywriting element. Introduction to Copywriting guides you step by step through each of those components. In six lessons, you’ll learn:

• What makes copywriting different from other kinds of content
• How good copywriting follows a secret structure
• How to write seven key copywriting elements
• How use persuasive techniques as you write copy
• What kinds of writing projects call for copywriting

By the end of this Introduction to Copywriting course, you’ll have completed a copywriting project you can use for a client or include as a writing sample in your portfolio.