Marketing Fundamentals Group Course

Marketing Fundamentals Group Course

$240.00

Marketing Fundamentals is a broad overview of professional marketing for freelancers. While the course is intended for the beginner who doesn’t have much marketing experience, more experienced individuals can also pick up tips and tricks from these six modules packed with practical information and hands-on homework.
Lessons will include topics such as:

 

  • Things to do before beginning marketing
  • Effective goal setting
  • Evaluation and improvement of your marketing’s professionalism
  • An overview of types of marketing
  • The role of marketing in your pipeline
  • Basic design techniques

Marketing Fundamentals is not an in-depth course on using social media or creating advertising copy, but is instead a general launchpad for the freelancer seeking to begin or improve their marketing. At course completion, students will have increased confidence in their ability to market themselves professionally.

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Description

Instructor: Esther Aardsma

Format: This is the Group Course format, which includes an email discussion group and instructor feedback. This course will be conducted via Groups.io.

Textbooks: None

Level: Beginner

Base price:  $240 (members of The Christian PEN receive discounts)

Course length: This course is six lessons; it runs from July 6 to August 10, 2026.

Registration deadline: July 10, 2026

Course Outline: Click here to download

Certificate of Completion: Upon successful completion of this course, students will earn a course certificate.

(Note: Refunds will not be given for this Group Course after July 3, 2026.)

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